I am a strategic product design leader who transforms complex business challenges into clear, market-leading digital solutions. With over 12 years of experience across high-growth fintech, premium travel, enterprise SaaS, and AI-driven platforms, I synthesize advanced UX strategy, robust design systems, and compelling aesthetics to craft scalable digital products that drive measurable business growth.
My career has been dedicated to leading cross-functional teams in redefining user experiences, architecting scalable UI frameworks, and delivering significant increases in user engagement and revenue through impactful design strategy.
Spearheading design initiatives to simplify complex financial services and drive adoption in ethical investment platforms.
Collaborating with industry leaders like Reed & Mackay to architect next-generation, high-performance travel management platforms.
Redefining user experience for sophisticated AI-driven data tools (e.g., Dataction) to enhance clarity, ensure actionability, and build user trust.
Providing strategic design leadership to accelerate product-market fit and scale for innovative startups.
